A lot of brands leverage email newsletters to build audience and drive engagement, but most aren’t doing this as well as they could.
The sad fact is, newsletters are a great marketing tool, but many marketing teams treat them as an afterthought or don’t have the time to make a newsletter really drive value for an audience.
An AI-powered company hopes to change that.
rasa.io gives companies the ability to create individually personalized newsletters with AI. These newsletters increase reader engagement, because they provide content tailored to a subscriber’s individual preferences. And the data generated by these newsletters allows brands to better understand what readers want.
We spoke with Jared Loftus, Chief Revenue Office at rasa.io, to learn more.